If you have been asked to address issues that may not be solved by training alone, this program is essential for you. Examine the difference between training and performance consulting roles and gain a blueprint for conducting performance consulting interventions. You will practice the concepts and skills through an engaging case study that simulates a consulting intervention from beginning to end. Learning and HRD professionals who need to create collaborative partnerships with senior executives and business unit managers in order to improve performance and organizational effectiveness.
Executive Summary Introduction It is the mission of Marrowstone Advertising Consultants to provide comprehensive marketing consultation and creation of advertising campaigns for the nonprofit industry.
It is our long-term goal to become THE preferred advertising agency for nonprofit institutions nationwide. Our firm is not interested in simply producing a service for our clients.
We believe in creating a long-term relationship with them so that the delivery of their message becomes a seemless, thought-provoking experience that engenders action.
The Company Marrowstone Advertising Consultants will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr.
Curtiss Cole, a former marketing executive with the Boy Scouts of America. Cole has brought together a highly respected group of marketing, development, and graphic art specialists who, combined, have a total of 35 years of experience with nonprofit organizations.
The company has a limited number of private investors and does not plan to go public. The company has its main offices in Reston, Virginia.
The facilities include a design lab, conference rooms and office spaces. The company expects to begin offering its services in January. The Services The firm offers a complete, custom advertising campaign that covers all audio-visual and printed media.
Examples include radio and television ads, billboards, building advertisements, brochures, direct mailing, business cards, etc. Management has designed a proven and effective seven step process to building a winning campaign.
By focusing on institutions such as these that have special needs, we believe we will be able to better serve our clients and produce a superior service that is more effective that other advertising firms.
The Market Marrowstone Advertising Consultants will be concentrating on three main types of nonprofits who operate in the environmental, youth development, and cultural awareness fields.
Profitability and growth in this untapped market is expected to be strong, as evidenced by the fact that over the past 15 years the U. Furthermore with the greater capitalization of such agencies, we are seeing a widening gap between these organizations needs and what conventional advertising companies can provide.
Achieve break-even by Year 2. Establish a long-term contract with The Nature Conservancy. Differentiate our services to nonprofits so that our clients realize that we are able to better serve their needs than a more generic competitor.
Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and a top notch reputation.
Creation of streamlined and custom advertising campaigns based on needs, total design work of all audio-visual advertising tools, implementation, and follow-up analysis. Marrowstone understands that nonprofit groups and institutions have special needs in delivering their information and messages to the public and creating inspiration to act on these messages.
Company Summary Marrowstone Advertising Consultants will be a limited liability partnership registered in the state of Delaware for tax purposes. The rest will be owned by the senior management including Mr. All other financing will come from loans.
Services Marrowstone Advertising Consultants offers a complete, custom advertising campaign that covers all audio-visual and printed media. Our proven and effective seven step process to building a winning campaign incudes the following: Creation of streamlined and custom advertising campaigns based on needs.
Implementation usually through subcontractors. Each project is customized to our client and its scope, length, depth, reach, and cost are unique. Market Analysis Summary Marrowstone Advertising Consultants will be concentrating on three main types of nonprofits who operate in the environmental, youth development, and cultural awareness fields.
Profitability and growth in this little tapped market is expected to be strong, as evidenced by the fact that over the past 15 years the U. An analysis of the market using the five forces of profitability indicates that there will be a short time where growth of market share and profitability will be extremely high while demand outstrips supply.Human Capital Maximizers human resources consulting business plan executive summary.
Human Capital Maximizers is a human resources consulting company, serving emerging companies market. To increase our number of clients served by 20% per year . Developing a Performance Plan The role of the performance plan consulting fully with colleagues and experts when writing a policy, an important deadline met, fewer customer/ service user complaints branch or team business plan Reflect on what you need and want to discuss.
Free Other Services Sport Performance Consulting Sample Business Plan for Sport Performance Consulting - Business Plan # Performance Consulting Plan;Develop an outline of a Business Plan for your Performance Consulting business.
Please include: completed draft Purpose Statement, completed draft Mission Statement. Other undeveloped components include: Strategy, Marketing, Personnel, Products and Services, Demographic served Action Plan, Evaluation Process. Performance Consulting and Training Report.
the PC focuses on helping organizations find systemic-based performance solutions that advance business goals. The PC also works with the client to provide recognition and rewards for all involved in the project and to plan next steps (if any). The Performance Consultants use the toolkit in.
Plan how to overcome resistance to your performance improvement initiatives. Apply your new skills and knowledge to a realistic case study as you move through the performance consulting process. Build a set of Best Practices through peer-discussions and individual structured feedback.