Pin it Guidelines for Writing a Restaurant Review Thanks to the review websites which provide critique for just about anything one can think of.
Google Think, Ipsos MediaCT, november Among available resources on the web, review sites tend to be the most influential. Many interesting findings, including the following chart, confirming the role of review sites at the planning stage: If travel review sites are so influential, one would think that most hoteliers, restaurant managers and attraction owners manage their presence here in order to highlight their best pictures, answer customer feedback and perhaps push some promotions, right?
Well, not really so. Perhaps some will say they are too busy or they already have their hands full with Facebook, Twitter and Instagram, for example.
That would be a misguided answer. Thus, ranking highly in your category versus your competitors can impact positively on sales, not to mention brand awareness and perception. It is therefore imperative to understand how the ranking algorithm works on TripAdvisor, in order to make the most of it to your advantage.
Unless you opened yesterday, there should be reviews available about the experience at your hotel, restaurant, attraction, spa or boutique. The more reviews available, the better, specially if there are a variety as per TripAdvisor categories: Many hotels and restaurants still conduct internal surveys for customer satisfaction, with limited results.
Some use emails, other will have age-old paper surveys by the bedside or on the backside of the receipt. Brands such as boutique hotels Germain, in Canada, have stopped using in-house surveys since Guests are encouraged to share their experience on TripAdvisor, either in the lobby, at check-in time, in elevators and in rooms as well.
If you do send out an email to customers a few days after their stay, why not send them directly to TripAdvisor to share their experience? Quality of comments If a direct competitor receives 50 reviews in a given month, and your property also gets 50 reviews in the same time frame, why is it that you notice their ranking went up, while yours has gone down or stayed the same?
Not all reviews are built equal, of course.
The quality variable here refers to the ratio between positive and negative reviews received. Take a look at this other example: Notice that this second hotel has slightly more reviews than the first one featured above 3, vs.
The hotel featured in the first example is ranked 2 in New York City while the second example is ranked Getting customers to review is one thing, but selecting between happy and unhappy ones is much trickier. The point here is not to prevent unhappy customers to vent out their frustrations.
They will most likely do so anyways. One great way to do so is to make the process easy, like this restaurant does at time of payment. Inserting a leaflet with social media accounts to follow the brand, as well as QR codes pointing to leading review sites.
Recency Last but not least is the time decay factor.
Would you trust a two-year old comment made about a restaurant, knowing management has changed in the meantime, or that perhaps there is a new chef in the kitchen? These are just two examples that highlight what is considered the most important variables of all three: There are many property managers that wish some comments would go away, but truth be told, you can contribute to these comments having less weight and visibility by ensuring more recent ones, simply by soliciting customer feedback, as per the two examples seen above.
Sending out an automated email 24 to 48 hours after a guest departure, inviting feedback directly on TripAdvisor, is a great way to generate quantity and recency. This reminds others, who may have recently stayed at the hotel that they ought to share their own story as well.
If you manage an account on TripAdvisor, or have seen a best practice, I would love to hear your tips. Let me know in the comment section below.A Russian marketing agency is offering to write fake TripAdvisor reviews on behalf of ailing restaurants in a bid to dupe FIFA World Cup tourists..
The service could appeal to restaurants in all. Restaurant review: a list of the top 10 restaurants in Northern Ireland by Joris Minne Putting together a list of the top 10 restaurants in Northern Ireland is an invitation to getting your head.
Mar 06, · Diner Appears To Put Hair In Own Food Before Writing Bad TripAdvisor Review “We all have short dark trimmed hair, and this was a strand of dirty blonde curly hair," the restaurant's . Restaurant Reviews. 8H ago.
Indulge in German Kitsch at Funkenhausen Irreverent to a fault, Mark Steuer’s new restaurant merits serious consideration in spite of itself. On Google Maps, you can write reviews for places you’ve visited. You can also leave info about a place, like if it’s quiet, lively, or romantic.
May 22, · A Russian company is charging $ to write fake TripAdvisor reviews for restaurants to dupe Posted on May 22, by Lucas E Wall A Russian marketing agency is offering to write fake TripAdvisor reviews on behalf of ailing restaurants.