As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
Tweet Shares A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. But, first things first.
Format is crucial and is not to be underestimated. If you get the format right, you are halfway there. The other half is getting it in front of the right people: Click here to open our recommended press release distributor in a new window.
Download a book press release template You can download my preferred book press release template here: Stick to one A4 page or approximately words if it is in the body of an email. Headlines and email subject lines Think of your headline as your first impression.
A great headline promises the reader that it is worth their time to keep reading. Headlines should be bold, brief and eye-catching. If you are emailing a press release, copy and paste your headline into the subject line of the email. Just to clarify, your headline will be in the subject line as well as in the body of the email.
Include links to images I cannot stress this point enough. You need to make it easy for journalists to publish your press release so give them everything they need right from the start. Make sure that you have a clear head and shoulders shot of yourself as well as a clear image file of your book cover available.
Date and city Remember to date the news release at the start so the journalist can see how old or new the story is. It is also customary to include your city next to the date. The first paragraph The first paragraph should sum up your story in about words.
Who, What, Where, When and Why. These questions will get to the point of your story in no time. Subsequent paragraphs In the next two or three paragraphs you can add more detail to substantiate your headline and introduction. Remember, your headline promised the reader that it would be worthwhile to read your release so now is your chance to keep your promise.
Quotes add value Including a quote in your press release adds value and an extra dimension. You could include a quote from a review, a reader, a blogger or even from yourself.
Be very careful when considering which quote to include as it should not be too self-promotional. Remember, your quote is the only part of your release that the journalist cannot change or edit, so use it wisely. Boilerplate Your final paragraph should be a succinct and informative boilerplate.
A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography.
This is your chance to include a few interesting snippets about yourself, touching on your passions and inspirations. You can also include links to relevant articles like previous published work and associated websites. When emailing a press release, you need to keep it simple by having the headline in the subject line and the rest of the release in the body of the email.
Remember, you want to make it as easy as possible for journalists to find what they need. Below this is where you should provide contact details such as your name, address, email, phone number and any other relevant information.Write a compelling headline.
These 9 press release title tips will help you learn how to write an effective press release. How To Write Press Release Headlines People Actually Read. Writing a kick-butt headline is truly one of the best things you'll do to get your release noticed.
However, for every thoughtless headline, there is an. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
10 Knock-Their-Socks-Off Press Release Headline Writing Tips. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert.
How to Write a Great Press Release: A Sample Press Release Template from timberdesignmag.com Read lots of good newspaper writing, such as the New York Times or the Washington Post to get a feel for the style. Shorter is better.
If you can say it in two pages, great. If you can say it in one page, better. Press Release Location Release Date ; Thanksgiving Travel Advisory: Drive Safely and Make It to the Table Buckle up, drive sober, and pay attention. Actual press release examples you can use, from 22 industries, from Advertising & Marketing to Travel.
A few weeks ago Bernard von NotHaus, purveyor of the gold/silver backed “Liberty Dollar”, was convicted on numerous charges including making, possessing, and selling his own coins, as well as conspiracy against the United States.
Western District of North Carolina US attorney Anne Tompkins issued a Department of Justice press release that should raise blaring, high decibel sirens across.